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Essentials of Global Marketing
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. |
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Business Organizations and Corporate Law
Business Organizations and Corporate Law is a book designed to provide reference for the training and practicing paralegal professional in the realm of business organizations. The unique perspective of this text was created specifically with the reader in mind and focuses on being accessible and paralegal centered. There is a strong emphasis on the role of the paralegal in helping to create different business organizations, and the focus is on building a strong foundation on theory followed up with reinforcing practical examples and applications. The text explores the basic concepts of business from sole proprietorships to corporations, and also addresses some of the more mystifying concepts such as shareholder agreements and business judgment rule. There are objectives at the beginning of each chapter to clarify the goal of the chapter, and important terms are bolded and defined upon first use in order to highlight legal terminology.
Ethical blocks were created to encourage examination of ethical issues throughout the book, and there are many case excerpts included to lead to a more thorough exploration of business law issues. Not only are the various models of business organizations explored, but also the critical role played by the paralegal and the legal team in creating and maintaining those organizations. This along with a clear balance between theory and application as well as multiple learning tools makes Business Organizations and Corporate Law the ideal reference. |
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Designing Your Organization: Using the STAR Model to Solve 5 Critical Design Challenges
Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on Jay Galbraith's widely used Star Model, the book covers the fundamentals of organization design and offers frameworks and tools to help leaders execute their strategy. The authors address the five specific design challenges that confront most of today's organizations: designing around the customer, organizing across borders, making a matrix work, solving the centralization and decentralization dilemma, and organizing for innovation. |
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Annual Editions: Educating Exceptional Children 06/07
This Eighteenth Edition of ANNUAL EDITIONS: EDUCATING EXCEPTIONAL CHILDREN provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. |
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* Synopsis is extracted from amazon.com |
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