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Global Marketing: A Decision-Oriented Approach
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. *Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. |
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Marketing Management: A Relationship Approach
Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market planning models, which are used by most marketers today. The importance of the firm, not only to have good relationships with their customers but also with the other actors in the value net, such as suppliers, competitors, supplementors and the firm's own personnel, and how this, in turn, will develop the firm's competitive advantage, is paramount. This "new" holistic approach to the marketing planning process is illustrated throughout the book with real company examples. |
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Promoting a Development Culture in Your Organization: Using Career Development as a Change Agent
The increasing pace of change threatens the very survival of every organization, making demands that only a flexible, innovative workforce can meet. PROMOTING A DEVELOPMENT CULTURE IN YOUR ORGANIZATION shows how to infuse a conventional organization with a culture that fosters a creative, capable workforce. Packed with practical suggestions, assessment tools, action plans, and implementation strategies for successful career development in organizations, this book: Explains how to generate a development culture in your organization, Offers ways to help employees change and adapt to new challenges, Shows how employees and organizations can replace rigid "job descriptions" and "titles" with adaptive "skill portfolios" and "roles", Provides tools for developing a workforce that can implement strategic business decisions, and Presents ways to shape employee careers that align with organizational goals.
Written for human resource and career development practitioners, executives, managers, professional trainers, and organizational development consultants, this book shows how a development culture can help an organization achieve top performance while meeting shared organizational goals. |
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Providing effective library services for research
Libraries are one of the most important stops in the research process and with the right collections and services, librarians can give researchers a serious advantage. This practical manual explains how libraries can better support study and scholarship by understanding the information seeking behaviors of scholars and current issues in academia. Chapters explore unique considerations for collection development, creation of toolkits, and information literacy instruction in support of this special group of users. Whether serving undergraduate and graduate students, doctoral candidates, professors, visiting scholars, or writers, librarians will benefit from this practical guidance. |
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* Synopsis is extracted from amazon.com |
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